The brand’s new products highlight quality, innovation and sustainability
Chicco is a multi-specialized brand addressing the world of parenting, i.e. taking care of the loved ones, not only by parents but also by all those who devote themselves to children. During over 70 years it has been close to the families listening to them and supporting them with simple and effective solutions, designed and developed through the Chicco Research Center, the dialogue with parents, the observation of children and constant cooperation with experts and with the medical-scientific world. At Toys Milano this year the exhibited categories will essentially be Juvenile and Toys but Chicco’s vision of sustainability through an approach involving the whole range will be highlighted too.
“2021 was not an easy year but we confronted it working with the usual commitment and passion, going on developing new products”, says Corrado Colombo, Commercial Vice President South Europe (Italy, Spain, Portugal) and Amazon Europe. “Among them, Next2Me Forever: a unique solution with three different functionalities up to 4 years, cosleeping cot, traditional cot and floor bed for toddlers. A product that the market appreciated well beyond our expectations. Know-how, research and long-term competence allowed us to create a brand-new product category that keeps on evolving. In fact, at Toys Milano we will show the new Next2Me Pop Up, practical and functional travel solution for always having the Next2Me cot at one’s disposal”.
As to the Toys category, there was wide acceptance for the Edu4You educational line, developed with the aim of leading children into the learning realm through play and interaction with evolutional stimuli and gradual itineraries derived from educational and didactic approaches such as STEM and the Montessori method. “Furthermore, we are very happy with the success achieved by the Eco+ line which is made up of games manufactured using recycled plastics and bioplastics (materials derived from renewable sources like vegetable fats and oils, maize starch, straw, wood shavings, sawdust)”, Colombo adds. “This line will have its own space at Toys Milano with its 2022 new items”.
Among the Juvenile new products to be introduced at Toys Milano, Colombo points out: “The My Seat car seat and the whole i-Size platform (homologated according to the latest ECE R129/03 standard) including the Seat2Fit e Seat3Fit car seats in the Air version, a collection equipped with special 3D mesh insertions which control the sweat so keeping the child cool, as in an air cushion. Furthermore, the One4Ever travel system, a pushchair with two seats, each for different growth stages, and a whole range of compatible articles by which the ideal travel system can be assembled according to one’s needs”.
Quality and innovation are part of Chicco’s DNA, as well as the commitment towards developing ever more sustainable products; taking care of children implies taking care of the world where they will grow, of their future: “On these bases, we have started several projects with a sustainable approach, and some of them will be shown at Toys Milano”, Colombo announces. “Among them the Toys Eco+ line, and also an important new introduction in the Juvenile category. This year we have in fact launched the Chicco Black Re_Lux capsule collection which comprises several pushchairs lined with high quality textiles made in 100% recycled polyester”.