Preciously detailed baby dolls
The Spanish company Muñecas Arias offers a wide range of baby dolls, dolls and accessories including prams, strollers and wooden furniture for dolls.
“From the Elegance collection to the refined Reborns line through the real weight newborn items, dolls definitely are the company’s outstanding proposal”, says Donatella Papetta, owner of Top Company which represents Muñecas Arias in Italy (in the picture). “The careful and plentiful details featured by the baby dolls are the basic elements that create the wonderful world of sweetness enveloping the child and they define their immediate visibility in the marketplace. Every doll and baby doll are preciously detailed and almost entirely manufactured using a craftmanship method. The choice of textiles and models inspired by those of real babies completes the result. Last but not least, from the commercial point of view thanks to the coupling of quality and competitiveness the consumer can easily access the Arias products even if positioned in the mid-high range, since they are really worth their price. The encouraging trend of the doll category – at the third place in the NPD’s Supercategories – contributes to the company’s success: during the last six years it has been constantly growing on the Italian market and it is present in the most representative specialist shops”.
The Spanish doll industry boasts a long tradition that finds the proper expression in the Arias products. “The Arias collection is renewed every year thanks to the creative efforts of the style and design team and always is perfectly trendy as to colours, fabrics and coordination”, observes Papetta. “Muñecas Arias’ taste is very similar to the Italian one which has long been representing, without any doubt, the most harmonious proposal of shapes and colours in all businesses. In the 2023 collection, the colours, the choice of light-toned clothes, the accessories (soft plaids, plush, sleeping bags…) make the Reborn dolls the children’s perfect companions”.
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