2016 Edition

How did it?

Toys Milano’s debut was a great success: on May 10th and 11th, at the MiCo Congress Center in Milan, 837 buyers from all over Italy and 60 companies gathered together to meet, create new business contacts and strengthen existing ones.

All parts of the machine contributed to this projects: big retailers came with their buyers, organized distribution was also present, but the bigger focus was on traditional shops specialized in toys, books and stationery.

Lights shined on the licensing world too, since it weighs for 29% of the italian market, according to NPD Group’s data.

During Toys Milano, seminars and workshops dedicated to the primary topics of interest to the sectors represented, have been explored in-depth by a team of experts.

During the afternoon on May 11th and the whole day on May 12th, we had tours going to our companies’ showrooms close to Milan: Toys Milano covered all costs for the bus tours, to facilitate your business.

Welcome kit, free buffet lunch, special hotel rates for your stay in Milan are all added services offered by the organizers to registered visitors who participate in the event.

Partners in the initiative are: the specialized trade journals Toy Store and Baby World, for the communications media and Milano Licensing Day, for the world of licensing.