Allianz MiCo – fieramilanocity • May 12-13, 2024 (7th Edition)

Toys Milano is an innovative opportunity for toy industry professionals to connect “a one-of-a-kind event in Italy”. For two days, businesses can showcase their flagship products and meet with buyers who want to stay on top of what’s new in preparation for the coming Holiday Season.



The event — which also includes the stationery/paper goods, carnival and decorations will also offer some formative moments.

During our fifth edition, our new childcare area Bay-B will make its return: we are specifically working on a dedicated advertising campaign to highlight childcare products in our exhibition.

Bay-B is the childcare area in Toys Milano.
Lights will shine on products designed to ensure safety and comfort to children: cribs, strollers, high chairs and changing tables are just some of the products our companies will put on display for a targeted audience of business professionals. Toys Milano keeps on getting more and more interesting contents: don’t miss out, take part in it!

Toys Milano is also about licensing!

But that’s not all! Year after year, our partnership with the licensing world is growing stronger.
Licensing sector partner:
Milano Licensing Day


Organized by the Salone Internazionale del Giocattolo in partnership with Assogiocattoli, Toys Milano is a one-of-a-kind event in Italy, a must for anyone who wants to create new business opportunities.

Admission to Toys Milano is by invitation and strictly limited to the categories of buyers in the sectors represented.