Toys Milano offers new business opportunities to all the players in the field: discover new products and tendencies; talk directly with the companies to share ideas with business professionals; to take part in our events and formative workshops.


Retailers (toy stores, early childhood stores, stationers/paper products, shops  in general) as well as wholesalers, chains and big box stores, all want to meet the greatest number of companies possible in view of the coming holiday season.

Clearly, there is a need for a convenient, effective event for the Italian market, too.

Business sectors

Toys, Childcare items, Stationery, Carnival and party, Decorations

Some data from last year (2022)

For our fourth year in a row, Toys Milano is growing: 137 exhibiting companies of which 30 for our new childcare area Bay-B, plus 3064 buyers which is a 54% increment compared to last edition.

Admission to Toys Milano is by invitation and strictly limited to the categories of buyers in the sectors represented.

There’s a PLUS, 100% digital

To tackle the different needs from these times, during May 2020 TOYS MILANO launched its first digital edition: TOYS MILANO PLUS, tailor made for a digital experience, it doesn’t replace the physical edition of our event.


Some data from our last digital edition (2022)

The third edition of TOYS MILANO PLUS was online for a limited time (May 17th – 31th, 2022), and it allowed buyers and companies to form new business relationships and reinforce existing ones. 137 companies and more than 350 brands were presented to 1953 buyers, of which 70% was connecting from a foreign country, for a grand total of 10.421 visited pages on the platform  toysmilano.plus