2021 Edition – Digital

Everything there is to know about our second digital edition.

On this page you can find the full list of exhibitors of Toys Milano PLUS, our second digital edition




How did it go?

Our second online edition took place between April 26th and May 24th, 2021. It was hosted on toysmilano.plus.

70 exhibitors presenting over 349 brands, 2.100 visits and 1.591 unique buyers (27% from outside of Italy) and a grand total of 16.693 pages loaded. These are the numbers of our second “special” edition on Toys Milano, and still allow us to follow through with such an important business moment; a whole month of digital event, easily browsable for all the business professionals of our worlds: toys, childcare and more.

Following the physical event footsteps, our first digital edition was enriched by a special section called Get Inspired, where Salone Internazionale del Giocattolo, supported by selected partners – iGizmo, Internotrentatre, LifeGate, MLD Entertainment, NPD Group, TG TuttoGiocattoli (Toys Awards), The D-Side, The Playful Living and Uno Quattro Studio Legale – offered formation, suggestions and in-depth analysis of hot topics for our business.





Get Inspired!

Toys Awards 2021:
Fourth edition of the initiative organized by the B2B TG TuttoGiocattoli magazine, in collaboration with Assogiocattoli.

The Awards Ceremony took place online the 4 May 2021.

Toys & Technology:
Toys and 3D print; Smart Toys; Augmented reality
(by iGizmo.it)

Designing Around Kids:
Designing inclusive playability; –When the toy reflects everyone; Guidelines for effective shop windows.
(by Internotrentatre)

Sustainable Development:
LifeGate turns 20 anni; Sustainability; LifeGate Manifesto
(by LifeGate)

MLD Entertainment:
Toys & Licensing; Nostalgia Market
(by MLD Entertainment)

Data & Solutions for better business decision:
Price and promotion; Letter to Santa Claus and videogame; Italy Toy Industry Review; Retail trend; NPD snapshots (price and promotio study; the future of toys; costumi; christmas study); Market performance.
(by NPD Group)

Toys Design Factor:
Steam; The first thousand days
(by The Playful Living with Creative Industries Lab of Politecnico di Milano)

Personal data and marketing activities: tips for use; Distributors: role in the supply chain; and obligations under toy safety legislation; Toy safety and criminal risks; Toy safety and operators’ obligations; Fidelity card.
(by Uno Quattro Studio Legale)