Constantly updated musical toys
Specialized in toy musical instruments, Claudio Reig has been reaching 98% of the toy trade in Spain for years and is included in specialist catalogues and sales campaigns which give impetus to trade, especially during the Christmas season. Reig is growing in the online channel too, with both classic and licensed products.
“Since it is constantly looking for new solutions and engaged in updating classic products, both through the acquisition of the trendiest licenses and through the exploration of the world of music reproduction by the new generations and of new instruments, Claudio Reig is a company on the frontline and widely present on the market”, points out Donatella Papetta, owner of Top Company which represents it in Italy. “Quick reaction to new trends and professional execution guarantee its reliability among all the toy branch stakeholders”.
The preschool musical category plays an important part in the child’s formation, Papetta says: “Beyond passing trends, musical toys must be included in the offer that the specialist shops propose to the consumers”.
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