Best of Pop Culture

At Toys Milano Db-Line will exhibit a selection of its iconic products, representing some of the brands distributed officially and exclusively, and will also propose display solutions specially designed for the salespoints.
“We are constantly adding new products in our catalogue for the Italian market, in the toys, merchandising and collectables categories, highlighting the most successful and best-selling productions, linked with the best-known licenses”, says Marco Salmini, CEO. “Besides Funko-POP!, the Paladone gaming-theme lamps, the Pyramid keyholders, two big new entries are the kidult-oriented Mystery Box and the licensed products by Plastoy, recently acquired for distribution in Italy”.

The Mystery Box is a proprietary project of Db-Line’s: it was first launched in February this year proving very successful. A box filled with gifts belonging to the best brands of the entertainment world (the assorted items used to put together the first batch summed up to 348), it includes over 10 products at a highly competitive consumer price of Euro 29.99, among them gadgets and appealing products such as T-shirts, the iconic Funko-POP!, keyholders and much more.

Plastoy is a 25-years old French company specializing in the creation of licensed gadgets (like money-boxes and keyholders) and figures that make the most of famous characters connected with well-established franchises: Harry Potter, Fantastic Beasts, DC Comics, Dragon Ball, One Piece, My Hero Academia, Attack on Titan.

“It is acknowleged that among Db-Line’s strengths there are a wide, immediate delivery offer and, most of all, its service’s quality and speed, to the advantage of all the partners of the retail channel, from the mass market to the specialized large-scale distribution, from the specialist chains to the e-commerce platforms”, points out Salmini.