Wide approval for the board games
Since more than 60 years ago Rocco Giocattoli keeps on entertaining generations of kids in the funniest moments of the day, constantly updating the large catalogue which addresses all age ranges. Research focuses on innovative products for children and kids, paying special attention to safety and high quality, which have always been mainstays of the historic Italian distributing company.
Last year Rocco Giocattoli stood out most of all for the wide approval obtained by two of its board game lines, as Marco D’Alessandris, managing director, explains: “On the one hand, the Giocorò line developed for children, which counts 8 games in the 2022 Top 150 Items of the Games & Puzzles category (source: NPD Italy). Among the evergreens there are Acchiappa la polpetta, Pirata Pop Up, Occhio alla nonna, Chrono Bomb Sfida al Buio; furthermore, I must mention more recent products like E Se Fossi?, and new ones like Tira la Cacca that, introduced before Christmas, reached the charts in just two months. On the other hand, the YAS!Games line addresses the 18+ age range but includes some products for the 12+ target too. The brand offers party games that guarantee fun with irony and a little cynicism: it deals with different subjects in an irreverent way but always with a light approach and covers a new, constantly growing market segment, the kidults. Among teenagers and adults, in fact, there is an ever-increasing necessity to spend moments of light-heartedness and socializing while sitting at a table and enjoying board games. With its 18 available products, the line has grown remarkably. Among the bestsellers, What Do You Meme? reached No. 2 in the 2022 25 Top Items of the Adult Games subcategory and No. 10 in the 2022 Top 150 Items of the Games & Puzzles category, growing by +250,3% as compared with the previous year (source: NPD Italy).”