Fun and educational value
VTech offers not only fun while playing but also educational value, spurring the children’s development and following them through all the growth’s most important phases.
“According to Vtech, the experience of playing with one’s own child means growing and discovering together, besides building a strong emotional connection with the baby: feelings of pride, recognition, fun and self-confidence”, says Maurizio Pardi, Country Manager (Italy), in the picture. “Our products stand out thanks to remarkable educational features (the toys are designed with the assistance of children’s growth experts), high quality both of contents and of materials, and innovation: we are always looking for new trends and new technologies. Our proposal addresses the preschool and primary school ranges too with highly trendy, innovative and very original electronic products. Based on a technological DNA – we are the Number One supplier of residential telephones in the USA – Vtech transfers such peculiarities onto toys always sticking to an exceptional quality level”.
The company reaches the whole world and now Italy through its own branch: “Previously, some products were distributed by important Italian companies, but the extension of the offer was not properly represented”, explains Francesca Taglieri, marketing and product development manager at the Italian branch (picture). “We have decided to propose a wide selection of the catalogue in the Italian market. We are aware of the challenges in a country where the birth rate is low and where we face strong – and most of all historical – competitors in our own categories but we feel we can generate great interest and curiosity among the purchasing managers. We will take advantage of our values and of our main features, innovation, quality and inclusion, adding a 360-degrees innovative communication plan and transparent sales policies”.