Outstanding solutions for the children’s car safety
The Wonderland Group develops and manufactures nursery products since 1983, making a name for itself in particular as the largest car seat manufacturer in the world for its proprietary brands (Joie and Nuna) and for other brands in the business. The company employs 9,000 people and ships 27,000 containers all over the world every year.
Guido Voigt is Brand Manager of Bambino Prezioso AG, the Swiss branch which, through a dedicated team led by Andrea Massa, Country Sales Director, also deals with the Italian market where it controls its own sales force and distributes the Nuna, Joie and Graco brands.
Nuna, directly represented in Italy since 2019, proposes a complete offer for home, outdoors and car travel. Its best-known product is the Leaf bouncer which transforms into a stylish armchair supporting up to 60 kg. In the car safety range it has been developing innovative products which comply with the i-Size standards or are even stricter; among them, Pipa Next, the lightest in the category (just 2.8 kg). In the last few years the launch of Triv, the restyling of Mixx Next and now the new ultracompact pushchair Trvl Next have imposed the brand in the wheeled articles segment as well.
Distribution of Joie and Graco started in 2020. Joie, an English brand, offers versatile products, meeting the needs of modern families. In 2021 it introduced the new line Signature, made up of a complete range of pushchairs and car seats boasting innovative design and great care for details. Among the car seats, the most interesting ones are I-Spin 360°, i-Size approved from birth to 105 cm, with 360° rotation, I-Spin Grow belonging to the Signature line, the first i-Size approved car seat that can be used from birth to 125 cm, and I-Spin Safe, suitable for rearward facing from birth to 18 kg/4 years.
Since over 60 years ago Graco is one of the best-known and most reliable nursery brands worldwide. It returns to the Italian market with a wide catalogue including not only iconic products such as the Lovin’ Hug bouncer or the Junior Maxi car seat, but also innovative pushchairs like Near2Me with height-adjustable seat, the Swift Fold highchair with compact folding system and the brand-new Fold Lite, super light and compact travel cot.
“All our brands, no matter how positioned in the market, received many awards for safety and design, allowing us to aim at leadership in the different categories”, says Voigt. “Our brands are focused on innovation and safety. In the car safety segment especially, we offer a range of products which comply with the i-Size standard and meet the highest safety requiremenst while proposing innovative solutions which set out to guarantee top comfort for the child and easy use for the parents.”