European leader in the soap bubbles category
Owned by the Melotti family, Dulcop International S.p.A. is the largest manufacturer of soap bubbles and bubble toys (Giocabolle™) in Europe: it is based at San Lazzaro di Savena, near Bologna. Dulcop soap bubbles have become famous the world over thanks to the maze and the plastic ball on the cap, conceived in the Seventies by Athos Melotti, who had founded the company in 1938.
During the years, the combination of experience, research and innovation has led to the manufacturing of safe and premium quality soap bubbles, subject to over 4 million daily automatized controls, aided by an immediate traceability system. Furthermore, Dulcop is the only soap bubbles company to have obtained the CE Type certification, the highest achievable level of certification, granted only by a notified body.
“Starting this year, our graphics boast a new look which winks at pop culture and keeps up with the market trends and the tastes of end consumers”, says Allegra Melotti, Marketing Manager (in the pictures, with her father Andrea, President, sister Arianna and brother Alberto). “Consistently with the clean and coloured layout of the Bubble World brand, launched in 2019, the new graphics offer fresh lines and bright colours, highlighting the attitude of the manufacturer, which, notwithstanding a history of over 80 years, is still leading the European market and still feels like having fun and looking far ahead. The characters become animated and seem to aid the end consumer in finding once more the liveliness and the longing for movement and fun that have been constrained lately”.
The last few years Dulcop has been investing in processes oriented towards circular economy models for improved resource efficiency and less environmental impact, pursuing the aims of the ONU 2030 agenda, as Fabrizio Frisoni, sales manager, explains: “We select partners and suppliers that can operate according to our environmental and social standards; we have increased our insourcing process by investing in new moulds and presses; we have moved to single-colour production (white) for all our standard 60ml bottles, making it easier to recycle the scraps; we have reduced by 20 per cent the plastic contents in all our bottles’ pressing, yearly saving over 70 tons of plastic and decreasing CO2 emissions by about 432 tons; we only use FSC certified paper and cardboard”.
Frisoni adds that during the 2022-23 period the company plans to adopt a single-material production of the standard 60ml bottle in order to improve its disposal and recycling; to join the UL carbon emission monitoring programme; to employ at least 30% of recycled plastic for all bottles; to buy energy from renewable sources.
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