Growing demand for outdoor articles and board games
Founded at Nogara, near Verona, in 2008, Proludis is a specialist distributor of high-quality toys, always looking for innovative concepts. Paying great attention to the product and showing remarkable care for marketing and communication issues, Proludis is a reliable and enterprising player in the Italian territory and an ideal partner for manufacturers from the world over. The company is present all through Italy with about 20 sales representatives who manage to maintain and implement an extremely widespread distribution network. Thanks to the logistic hub it owns, Proludis guarantees punctual deliveries and timely stocks.
“We are a young and independent distributing company offering a wide range of educational and scientific games, products for babies and toddlers, model cars and wooden building sets, ride-ons, pedal karts, two- and three-wheeled scooters, trampolines, board games and logic games”, says Giovanni Segala, Sales Manager. “Among our best-known brands there are Globber, Yookidoo, ManCalamaro, Papo, Baby To Love, SentoSphère, Berg, Mic-O-Mic; and we handle many more”.
We ask Segala whether any meaningful development has recently emerged in the Italian toy market: “A trend we have noticed mainly during the last two years is strong demand for sport and outdoor toys and articles, in particular as regards Globber, our scooters brand; such growth is matched by the parents’ willingness to let their children learn the values of sustainable transport and travel”, he answers. “In a different category, another very strong trend concerns the demand for the SmartGames line of logic games and for the board games of our dedicated brand ManCalamaro, by which we are developing new products with Italian designers: games addressing kids and families”.
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